CREATIVE DIRECTOR
2022-2024

APPLE

I co-founded the Story Team within Apple’s Marcom along with Amel Elsiddig Monsur and Joe Burger. Our missive was ideation and R&D for social innovation, particularly on user education and cultural acclimation to new technology, and we also led the synthesising of strategy and new product missives through a storytelling lens for launch design teams. I was with the team from iOS 16 to iOS 18, and during the launch of Apple Vision Pro.

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Cofounded the Story Team within Apple’s Marcom. We synthesized strategy and new product missives through a storytelling lens for launch design teams. The other half of our missive was ideation and R&D for social innovation, particularly on user education and cultural acclimation to new technology. I was with the team from iOS 16 to iOS 18, and during the launch of Apple Vision Pro.

ACE HOTEL

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